• These goals are to be achieved through an innovative, client-oriented organization run in a socially acceptable way.

• We are aiming to fulfill this mission through developing, manufacturing and supplying high-quality products and services, particularly in our major markets: printing ink, paint and paint-related products, adhesives, plastic compounds and colored asphalt.

• We are aiming to play a leading role in specific fields of application with continual growth of market share.

• We are continuously improving our internal and external client orientation within the scope of the company’s capabilities.

• We are giving an interpretation to our obligations under Responsible Care and certification of care systems.

• We are continually optimizing the operation of our employees through developing relevant knowledge, skills and attitudes.

• We are continually focusing on optimizing the organization management, business processes and systems.